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BAC Annual Forum: Challenges for Business Analytics in an Omni Channel World

 This event occurred in the past.

Friday, August 17



The Historic Academy of Medicine

7th & West Peachtree St. Midtown
Atlanta, GA 30308


Challenges for Business Analytics in an Omni Channel World presented by The Business Analytics Center at Scheller College of Business, Georgia Tech

As the lines between brick & mortar, online, mobile commerce and IoT continue to disappear, companies need to deliver both data-driven insights and tactical advantages across a broader, more continuous spectrum of customer engagement. With the ultimate goal of delivering customer value,

the challenge for business analytics is to unite product and service delivery across the full range of channels -- encompassing the entire lifecycle of the customer experience. From assortment and merchandising decisions to the very origin of the supply chain, today’s top companies must transform into truly data-driven enterprises if they are to excel.

Join us as we explore these challenges and take part in a frank, in-depth discussion of these tectonic shifts in business analytics today.

Speakers & Panelists:
Richard McPhail Tom Chittenden

Richard McPhail, Keynote

SVP, Finance Control & Administration at The Home Depot. Pioneering analytics at The Home Depot, he created their decision analytics center of excellence. Currently, he is responsible for enterprise financial reporting and operations, financial planning and analysis, treasury, payments, tax and international financial operations. Richard joined The Home Depot in 2005 as director of strategic business development.

Vice President and General Manager of Retail Solutions at NCR. Tom leads the strategy and direction of the company’s retail business solutions worldwide. Prior to joining NCR, Chittenden held solution leader roles in numerous capacities within retail at GE, Wayne Fueling Systems and VeriFone.

Yu Jeffery Hu

Professor of IT Management & Analytics at Georgia Tech’s Scheller College of Business. He is the Faculty Co-Director of the Georgia Tech Business Analytics Center and Associate Director of Scheller’s MSA Program. He is an expert on big data, business analytics, electronic commerce, mobile commerce, social media, consumer behavior and online advertising.

Manpreet Hora

Associate Professor and PhD Coordinator, Operations Management, Georgia Tech Scheller College of Business.

Sridhar Narasimhan

Professor of IT Management and Co-Director -Business Analytics Center (BAC), Georgia Tech Scheller College of Business.

  • 7:45 – 8:45a.m. Continental Breakfast & Networking
  • 8:50 - 10:35 a.m. Presentations, Keynote and Panel Discussion with Q&A
  • 10:35 - 11:15 a.m. Networking & Refreshments
  • Industry Attendee - General Admission: $65
  • Georgia Tech Faculty (USG and Non-USG): FREE
  • Georgia Tech Students: FREE
  • Executive Council Member Companies: FREE

ON-SITE Parking is very limited. Georgia Tech Faculty, Staff and Students are asked to park on campus and walk the short 1 ½ blocks to the location. There is additional nearby parking in garages and on the street. We will send a map of parking options to all registrants.