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Sustainable Fashion: How Sustainability Claims...

 This event occurred in the past.
When:

Thursday, February 23

Program/presentation
-



Where:

Georgia Tech Scheller College of Business

800 West Peachtree Street NW
Atlanta, GA 30308
Room 221
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Sustainable Fashion: How Sustainability Claims Affect Consumer Attitudes towards Fashion Brands

Dionne NickersonBusiness, Environment, and Society Seminar Series speaker Dionne A. Nickerson, PhD candidate presents "Sustainable Fashion: How Sustainability Claims Affect Consumer Attitudes towards Fashion Brands".

Sustainability has emerged as an important market driver with the potential to grow profits and spur value creation. As such, brands have increasingly introduced products with sustainability claims (i.e., claims of improved environmental and/or social impact). Prior work examining products with sustainability claims have focused almost entirely on consumer packaged goods. Little is known about the effects of sustainability claims on fashion brands. Drawing from the customer-based brand equity framework, we explore the effect sustainability claims on consumer attitudes towards luxury and non-luxury fashion brands.