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Business, Environment, and Society Series Speaker: Will Bryan, Author

 This event occurred in the past.

Tuesday, September 25



Georgia Tech Scheller College of Business

800 West Peachtree Street NW
Atlanta, GA 30308
Room 312


“Sustainability with a Southern Twang: Lessons from the South's First Attempt at Sustainable Development”


The Ray C. Anderson Center for Sustainable Business and the Center for Serve-Learn-Sustain welcomes Will Bryan, Authorian, Historian and Educator. 

Please join us for a talk by William Bryan, author of the book Nature and the New South. His book describes the caricatures of Southerners as so desperate for jobs that they have given little thought to protecting the region’s environment. Yet in the decades after the Civil War southern businesspeople and public officials became preoccupied with the idea that there could be “permanent” ways of using the region’s dwindling natural resources. Rather than embracing a get-rich-quick strategy based on exploiting natural resources to depletion, southerners debated the most “permanent” ways to use and conserve their resources so that they would be available indefinitely. This talk explores the successes and failures of the South's search for environmental permanence - one of the earliest attempts at sustainable development in the United States - and reflects on what this experience can tell us about the social and environmental aspects of sustainability today.

The Ray C. Anderson Center for Sustainable Business was founded in 2013 to act as a catalyst and connector, bringing together students, research faculty, companies, and entrepreneurs to create an environment where business-driven solutions to sustainability challenges can take shape and thrive. In all, Scheller provides students unparalleled breadth in environmental sustainability, ethics, corporate social responsibility, social entrepreneurship, and values-based leadership.