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Business, Environment and Society Speaker Series: Alba Castillo Baylin, The Coca-Cola Company (Virtual)

 This event occurred in the past.

Thursday, September 24



Georgia Tech Scheller College of Business



"Corporate Impact: Making a Difference for a Better Shared Future"


This is a recorded webinar,  WATCH THE LINK HERE


Alba BaylinThe Ray C. Anderson Center for Sustainable Business (“Center”) invites you to the next talk in our Business, Environment, and Society Speaker Series featuring Alba Baylin, the Vice President of Community and Stakeholder Relations at Coca-Cola North America. 

Baylin will share insights from her career, engage in a Q&A with Center Managing Director Michael Oxman and Center for Serve-Learn-Sustain Director Jenny Hirsch as well as take questions from the audience.

Speaker Bio:

Alba held the position of Vice President of Customer Marketing for Coca-Cola’s Foodservice customers from September 2015 until November 2018. In this role she leads community giving and engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements and the 5by20 women’s empowerment initiative for CCNA.  Prior to that she served as Hispanic Marketing Group Director, for Coca-Cola North America, where she led the Company’s largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup, which featured award-winning digital and social media components. Joining The Coca-Cola Company in 1999 after ten years in the hospitality industry, Alba fulfilled roles of increasing responsibility in Worldwide Public Affairs and Communications, Strategic Partnership Marketing, and Customer & Commercial Leadership. From 2007 to 2013 she was assigned to the Company’s Latin America Group, first as Director of Revenue Growth Management and later as Group Director, Shopper Marketing. Alba has been recognized as a Latino Leader of the Future by Latino Leaders Magazine and by Ser Padres Magazine as one of 25 Latina Executive Moms Making a Difference. Florida International University’s Chaplin School of Hospitality and Tourism named Alba the 2020 Alumni of the Year. She is a strong advocate for community service and serves on the board of the Georgia State University Foundation, Junior Achievement of Georgia and Hands on Atlanta.  Alba is a graduate of the Leadership Atlanta class of 2018. Alba holds a Bachelor of Science degree from Florida International University and a Master of Business Administration degree from the Robinson College of Business at Georgia State University. Alba was born in Bucaramanga, Colombia, is married to Marc Baylin and is a proud mom to her nine-year-old daughter Sofia.


This is a recorded webinar,  WATCH THE LINK HERE


The Center for Serve-Learn-Sustain is a campus-wide academic initiative working with all six colleges to offer students opportunities inside and outside the classroom to collaborate with diverse partners – across the community, non-profit, government, academic, and business sectors – on key sustainability challenges.  Through SLS, students use the knowledge and skills they are acquiring at GT to help “create sustainable communities.”