In our tech-driven world, data is constantly changing. Big data and business analytics market is projected to reach $684 billion by 2030 (Valuates), and 94% of enterprises say data and analytics are important to their business growth (MicroStrategy).
The data we generate helps organizations learn about consumer behaviors. Professionals in any industry can notice patterns in how data intertwines with their work. Once they see the patterns and have the right skills, they can implement solutions to help their organization make better business decisions.
Digital technology is at the forefront of business. 90% of new enterprise apps will include AI technology by 2025 (IDC). Furthermore, 70% of customer interactions will include emerging technologies (Gartner).
As businesses evolve, organizations will need professionals with the right skills and tools to create measurable impact at the intersection of business and technology. The certificate was created to address that need, teaching professionals how to leverage technology using AI, business models, trends, and more to drive business forward.