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Specialty Programs

Business Analytics: Leveraging the Power of Data

Turn your analytics into action.

Business and technology move fast at Tech SquareToday’s high-tech, increasingly inter-connected world provides organizations access to large amounts of data on clients, customers, competitors, and partners. What distinguishes stellar businesses from their counterparts is the ability to analyze and leverage this “big data” into strategic, actionable plans critical to a firm’s viability in a highly dynamic and ever-changing marketplace.

Georgia Tech Scheller’s Business Analytics: Leveraging the Power of Data provides participants a deeper understanding and a pragmatic hands-on approach to the processes necessary to analyze raw data, extract key facts, develop decisive insights, and capitalize on effective, evidence-based decisions. This program teaches you how to turn analytics into action and leverage an organization’s data to improve customer loyalty, drive innovation, and increase productivity.

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Meet Dr. Wright and learn more about how you will benefit from attending this program.

Who Should Attend
  • Senior managers, directors, vice presidents, and C-level executives involved in strategic, operational, tactical, or marketing decision-making
  • Leaders and managers from business-to-business or business-to-consumer companies and corporations who:
    • Determine and guide corporate direction
    • Rely on data to direct and justify decisions
    • Establish pertinent key metrics
    • Request analytics projects / insight development
    • Digest insights and turn them into implementable plans
Key Takeaways
  • Develop a thorough understanding of the importance, potential usage, and strategic implications of data and analytic methods as they relate to your daily operations and long-term corporate goals
  • Gain insight into how operations metrics and market behaviors drive business objectives, impact future direction, and support the decision-making process
  • Learn how data can generate profits and effect organizational improvement
Program Courses

8:30 a.m. - 5:15 p.m.

Course Modules

Developing and Managing Data Assets
9:00 a.m. - 10:00 a.m.

Visualizing and Presenting Analytics
10:15 a.m. - 11:30 a.m.

Business Problem Framing for Analytics
12:30 p.m. - 1:30 p.m.

Building and Maintaining a Solid Data Analytics Team
1:30 p.m. - 3:15 p.m.

Use of Artificial Intelligence for Analytics Solutions 
3:30 p.m. - 5:30 p.m.

8:30 a.m. - 5:00 p.m.

Course Modules

Communicating the Data and Analytics Story
9:15 a.m. - 10:45 a.m.

Advanced Modeling and Machine Learning
11:00 a.m. - 12:30 p.m.

The Executive's Algorithms: Strategies for Making Data and Analytics Work
1:30 p.m. - 3:30 p.m.

Taking the Learning Home—A 100 Day Action Plan
3:45 p.m. - 5:00 p.m.

Highlighted Faculty

Beverly Wright, Certified Analytics Professional, has spent over twenty years leading and executing Marketing Analytics and Modeling through corporate, consulting, and academic experience including roles such as VP of Analytics at an agency, VP of Voice of Client Analytics at a financial services company, and Advanced Analytics Manager at a telecommunications company.  She earned a PhD in Marketing (Research Analysis emphasis), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences.

Bill Franks is IIA’s Chief Analytics Officer, where he provides perspective on trends in the analytics and big data space and helps clients understand how IIA can support their efforts and improve analytics performance. His focus is on translating complex analytics into terms that business users can understand and working with organizations to implement their analytics effectively. His work has spanned many industries for companies ranging from Fortune 100 companies to small non-profits.

Franks is the author of the book Taming The Big Data Tidal Wave (John Wiley & Sons, Inc., April, 2012). In the book, he applies his two decades of experience working with clients on large-scale analytics initiatives to outline what it takes to succeed in today’s world of big data and analytics. Franks’ second book The Analytics Revolution (John Wiley & Sons, Inc., September, 2014) lays out how to move beyond using analytics to find important insights in data (both big and small) and into operationalizing those insights at scale to truly impact a business. He is an active speaker who has presented at dozens of events in recent years. 

Dr. Wes Chaar is an analytics and data science professional with experience applying his skills to address Revenue Management, Pricing, Scheduling, Distribution, Consumer Choice, CRM and other problems. His work experience covers the Airline, Hospitality, Online Retail, and Media sectors. Dr. Chaar maintains an outstanding record of success in identifying industry trends, new revenue opportunities, and reducing cost. He has also proven instrumental in designing benchmarks for strategic changes, and developing, organizing, and directing large projects. Dr. Chaar’s work challenges traditional ways of thinking, and encourages creative problem solving toward complex business problems.

Kris serves as faculty for the International Institute of Analytics and was also named Technologist of the Year 2015 by the Illinois Technology Association. 

In addition to being Narrative Science’s Chief Scientist, Kris is a professor of Computer Science and Journalism at Northwestern University. Prior to joining the faculty at Northwestern, Kris founded the University of Chicago’s Artificial Intelligence Laboratory. His research has been primarily focused on artificial intelligence, machine-generated content and context-driven information systems. Kris previously sat on a United Nations policy committee run by the United Nations Institute for Disarmament Research (UNIDIR). Kris received his PhD from Yale.

Jason Poovey is the Branch Head of the HPC, Data Analytics, and Software Engineering Branch at the Georgia Tech Research Institute (GTRI) and has an MS in Computer Engineering from North Carolina State University.

At GTRI, Poovey’s work focuses on creating high performance solutions to a wide variety of problems and applying analytics to large quantities of data. This research includes social media analysis, business intelligence, systems engineering, health analytics, Internet of Things research, and network analysis. He has taught at Georgia Tech, North Carolina State University, and Emory University.. He is also active in the research community with numerous refereed technical papers and active membership in the IEEE Computer Society.

Testimonials from Participants

"As companies move from visualizing data to predictive analytics it is imperative to identify the latest advancements and thinking about analytics and how to identify candidates that bring both subject matter expertise and insight to this emerging field. Leveraging the Power of Data succeeded in driving home these points. In addition, the course served as a good foundational reminder of core statistical concepts and not being afraid to explore and unlock the latent power of your corporation’s proprietary and operational data sets.  I would definitely recommend this course to managers, directors, and executives who are developing their data science and analytics programs."

Andrew Groover
Director, Data Science & Analytics
Navicure, Inc.

Andrew Groover, Leveraging the Power of Data Participant

Program Details

May 15-16, 2018

Georgia Tech Scheller College of Business

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Linda Read
Director of Business Development
Office: 404-385-0553