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Specialty Programs

Business Analytics: Leveraging the Power of Data

Turn your analytics into action.

Business and technology move fast at Tech SquareToday’s high-tech, increasingly inter-connected world provides organizations access to large amounts of data on clients, customers, competitors, and partners. What distinguishes stellar businesses from their counterparts is the ability to analyze and leverage this “big data” into strategic, actionable plans critical to a firm’s viability in a highly dynamic and ever-changing marketplace.

Georgia Tech Scheller’s Business Analytics: Leveraging the Power of Data provides participants a deeper understanding and a pragmatic hands-on approach to the processes necessary to analyze raw data, extract key facts, develop decisive insights, and capitalize on effective, evidence-based decisions. This program teaches you how to turn analytics into action and leverage an organization’s data to improve customer loyalty, drive innovation, and increase productivity.

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Meet Dr. Wright and learn more about how you will benefit from attending this program.

Who Should Attend
  • Senior managers, directors, vice presidents, and C-level executives involved in strategic, operational, tactical, or marketing decision-making
  • Leaders and managers from business-to-business or business-to-consumer companies and corporations who:
    • Determine and guide corporate direction
    • Rely on data to direct and justify decisions
    • Establish pertinent key metrics
    • Request analytics projects / insight development
    • Digest insights and turn them into implementable plans
Key Takeaways
  • Develop a thorough understanding of the importance, potential usage, and strategic implications of data and analytic methods as they relate to your daily operations and long-term corporate goals
  • Gain insight into how operations metrics and market behaviors drive business objectives, impact future direction, and support the decision-making process
  • Learn how data can generate profits and effect organizational improvement
Program Courses

8:30 a.m. - 5:15 p.m.

Course Modules

Developing and Managing Data Assets
9:00 a.m. - 10:00 a.m.

Visualizing and Presenting Analytics
10:15 a.m. - 11:30 a.m.

Business Problem Framing for Analytics
12:30 p.m. - 1:30 p.m.

Building and Maintaining a Solid Data Analytics Team
1:30 p.m. - 3:15 p.m.

Use of Artificial Intelligence for Analytics Solutions 
3:30 p.m. - 5:30 p.m.

8:30 a.m. - 5:00 p.m.

Course Modules

Communicating the Data and Analytics Story
9:15 a.m. - 10:45 a.m.

Advanced Modeling and Machine Learning
11:00 a.m. - 12:30 p.m.

The Executive's Algorithms: Strategies for Making Data and Analytics Work
1:30 p.m. - 3:30 p.m.

Taking the Learning Home—A 100 Day Action Plan
3:45 p.m. - 5:00 p.m.

Highlighted Faculty

Dr. Wes Chaar is an analytics and data science professional with experience applying his skills to address Revenue Management, Pricing, Scheduling, Distribution, Consumer Choice, CRM and other problems. His work experience covers the Airline, Hospitality, Online Retail, and Media sectors. Dr. Chaar maintains an outstanding record of success in identifying industry trends, new revenue opportunities, and reducing cost. He has also proven instrumental in designing benchmarks for strategic changes, and developing, organizing, and directing large projects. Dr. Chaar’s work challenges traditional ways of thinking, and encourages creative problem solving toward complex business problems.

Jason Poovey is the Branch Head of the HPC, Data Analytics, and Software Engineering Branch at the Georgia Tech Research Institute (GTRI) and has an MS in Computer Engineering from North Carolina State University.

At GTRI, Poovey’s work focuses on creating high performance solutions to a wide variety of problems and applying analytics to large quantities of data. This research includes social media analysis, business intelligence, systems engineering, health analytics, Internet of Things research, and network analysis. He has taught at Georgia Tech, North Carolina State University, and Emory University.. He is also active in the research community with numerous refereed technical papers and active membership in the IEEE Computer Society.

Professor, School of Interactive Computing
Georgia Institute of Technology, College of Computing

John Stasko is a professor in the School of Interactive Computing at Georgia Tech at focuses his research on human-computer interaction, with a focus on information visualization and visual analytics.  AS the amount of data available to people has skyrocketed over the past 10-20 years, insufficient methods for people to benefit from this data have been developed.  A central focus of this group's work is the creation of information visualization and visual analytics tools to help people explore, analyze and understand large data sets. He served as a faculty investigator in the Department of Homeland Security's VACCINE Center of Excellence that focused on developing visual analytics technologies and solutions for problems in homeland security. A senior member of the ACM and IEE, he received his Sc.M. and Ph.D. degrees at Brown University and a B.S. in mathematics from Bucknell University.  He is Director of the Information Interfaces Research Group, whose mission is to help people take advantage of data to enrich their lives. 

Andrew Wells

CEO Aspirent

Andrew Wells has extensive experience building analytical solutions for a wide range of companies, from Fortune 500s to small, non-profits.  Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies.  He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools and techniques with a wider audience.  Andrew earned a Bachelor's in Business Administration with a focus on Finance and management Information Systems from the University of Georgia.

Beverly Wright, Certified Analytics Professional, has spent over twenty years leading and executing Marketing Analytics and Modeling through corporate, consulting, and academic experience including roles such as VP of Analytics at an agency, VP of Voice of Client Analytics at a financial services company, and Advanced Analytics Manager at a telecommunications company.  She earned a PhD in Marketing (Research Analysis emphasis), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences.

Testimonials from Participants

"As companies move from visualizing data to predictive analytics it is imperative to identify the latest advancements and thinking about analytics and how to identify candidates that bring both subject matter expertise and insight to this emerging field. Leveraging the Power of Data succeeded in driving home these points. In addition, the course served as a good foundational reminder of core statistical concepts and not being afraid to explore and unlock the latent power of your corporation’s proprietary and operational data sets.  I would definitely recommend this course to managers, directors, and executives who are developing their data science and analytics programs."

Andrew Groover
Director, Data Science & Analytics
Navicure, Inc.

Andrew Groover, Leveraging the Power of Data Participant

Program Details

Linda Read
Director of Business Development

Linda Read
Director of Business Development
Office: 404-385-0553

Georgia Institute of Technology, College of Computing