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Specialty Programs

Business Analytics Academy Certificate Program

Gain an in-depth understanding of analytics through hands-on learning with Georgia Tech's Business Analytics Academy Certificate Program (BAA).

Find your competitive advantage…

In today’s high-tech business environment, having large sets of data at your disposal is not enough to gain a competitive foothold in the market. Business professionals must understand what that data means and how to harness that data in order to develop and revise sustainable strategies.

Georgia Tech’s Business Analytics Academy certificate program (BAA) provides foundational knowledge of how to apply data analytics for business problem-solving. This 10-week course teaches the fundamentals behind developing and executing full cycle analytics projects and solutions, including discovery and framing, through experiential exercises and projects.

Program Dates

Linda Read
Director of Business Development

This certificate program addresses core Analytics areas including:

  • Methods for framing analytics projects and solutions
  • Core knowledge of vocabulary for data and analytics
  • Inventory of types of analytics techniques
  • Mechanisms for identifying problems suited for analytics solutions
  • Exposure to applicable tools for advanced analytics
  • Gain Hands-On Experience — Gain hands-on experience working with different types of data typically gathered in data collection
  • Find Solutions — Develop a thorough understanding of the methods behind analytics solutions that are built for long-term goals and can dynamically adapt over time
  • Develop a Competitive Advantage — Learn to recognize untapped opportunities in your own organization where analytics can provide distinct competitive advantages

Fee: $3950*

*10% discount for corporations registering 3-6 employees
*15% discount for corporations registering 7+ employees, Georgia Tech alumni, Georgia Tech faculty and staff

Business Analytics Center
Scheller College of Business

Georgia Institute of Technology
800 West Peachtree Street
Atlanta, GA 30308

Program Overview

Business Analytics Academy provides participants with the information and skills necessary to effectively manage analytics projects that impact strategy, marketing, operations, and other functional areas within their organization. The course uses the core domain components of analytics as a discipline according to The Institute for Operations Research and the Management Sciences (INFORMS).

The Business Analytics Academy certificate program’s weekly class format affords participants the time to absorb, synthesize, and apply complex course content to real world situations.

Program Schedule

Week 1, Saturday
Business Problem and Question Framing

Week 1, Tuesday
Analytics Problem Framing

Week 2, Tuesday
Data Importance, Types, Management

Week 3, Tuesday
Data Importance, Types, Management

Week 4, Tuesday
Methodology and Technique Approach Selection

Week 5, Tuesday
Methodology and Technique Approach Selection

Week 6, Tuesday
Analytics Model and Solution Building

Week 7, Tuesday
Analytics Model and Solution Building

Week 8, Tuesday
Deployment of Analytics Solutions

Week 9, Tuesday
Model Life Cycle Management

Week 10, Tuesday
Applied Project Principles, Taking the Learning Home –
A 100 Day Action Plan

Who should attend

This certificate program is specifically designed for:

  • Beginner through chief level professionals from functional areas, data analytics, or Information Technology groups interested in learning a core knowledge of data, analytics
  • Managers in Marketing, Operations, Strategy, or other functional areas
  • Professionals interested in Certified Analytics Professional (CAP®) designation, offered through INFORMS
Featured Faculty

Advanced Analytics & Modeling, Georgia Tech 
Executive Director, Business Analytics Center

Dr. Beverly Wright, Certified Analytics Professional, has spent over twenty years leading and executing Marketing Analytics and Modeling through corporate, consulting, and academic experience including roles such as VP of Analytics at an agency, VP of Voice of Client Analytics at a financial services company, and Advanced Analytics Manager at a telecommunications company. She earned a PhD in Marketing (Research Analysis emphasis), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences.

Administrative Director, Denning Technology & Management Program
Lecturer, Operations Management

Robert Burgess holds an MBA from Lynchburg College and a BS in Engineering from the University of Tennessee—Knoxville. He also has completed three of four parts of a PhD in Operations Management at Georgia Tech (ABD). Burgess has 8 years of professional engineering experience and served in roles as product engineer, engineering manager, and jet engine structural design engineer. Burgess has taught Analytic Tools, Management Science, Operations Management, and Management of Technology for GT Scheller at the Bachelors, Masters and Executive Education levels. Since May 2014, Burgess has been the Administrative Director of the Denning Technology & Management Program. 

Research Scientist II, GTRI

Jason Poovey has an MS in Computer Engineering from North Carolina State University and is the Branch Head of the HPC, Data Analytics, and Software Engineering Branch at the Georgia Tech Research Institute. He has taught at North Carolina State University, Emory University, and Georgia Tech. At GTRI, Poovey’s work has focused on creating high performance solutions to a wide variety of problems and applying analytics to large quantities of data. This research has spanned the field from social media analysis, business intelligence, systems engineering, health analytics, Internet of Things research, and network analysis. He is also active in the research community with numerous refereed technical papers and active membership in the IEEE Computer Society.

Linda Read
Director of Business Development

Customize this program for your company. This program can be delivered at your location, or on campus at our executive education center. We can use your company’s data and processes for case studies and examples.