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MBA Immersive Tracks

Technology Commercialization

Learn the skills to commercialize new technology. Work in cross-functional teams with law students from Emory University and a Georgia Tech Ph.D. student in engineering, computing, or the sciences to develop a commercialization plan, understand funding strategies, and determine the resources needed to bring a new technology idea to market.

This immersive track is also known as the TI:GER® program and requires an application.

Required Courses

Foundation Courses

MGT 6830  Fundamentals of Innovation I (3 credit hours)
Fundamentals of Innovation I is the first of the three core courses covering various techniques and approaches of the innovation process. Issues explored will include identifying market and technological opportunities, competitive market analysis, the process of technology commercialization, intellectual property protection, and interdisciplinary team dynamics. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

MGT 6831  Fundamentals of Innovation II (3 credit hours)
The Seminar on the Fundamentals of Innovation II is the second of the three core course sequence covering the concepts of the technology commercialization process. The course focuses on making the new venture or licensing decision; building on the industry analysis and intellectual property assignments from fall semester by initiating customer development; developing marketing strategies; learning  valuation strategies; developing project plans;  and understanding the impact of legal decisions in business. The final deliverables are a written and oral presentation of the overall commercialization strategy. The prerequisite for this course is MGT 6830. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

Practicum Course
Either MGT 6832 Technology Commercialization I or MGT 8803 New Venture Practicum may be taken to satisfy the third required course.

MGT 6832  Technology Commercialization I (3 credit hours)
Special Topics in Technology Commercialization is the third course in the core curriculum and offered in the fall semester of the second year of the program. This course modifies or expands the commercialization plan to produce a business model canvas. The focus is on project planning; early stage funding; licensing and contracts; presentation and communication skills; and an enhanced interdisciplinary team experience. Optional projects with more downstream companies from Georgia Tech’s Venture Lab and incubator, Advanced Technology Development Center (ATDC) are available. Prerequisites are MGT 6830 and MGT 6831. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

MGT 8803  New Venture Practicum (3 credit hours)
This course consists of both lectures and a hands-on project. Lectures include the Lean Startup methodology, as well as guest lecturers representing young entrepreneurs, experienced entrepreneurs, angel investors, venture capitalists, technology venture lawyers, and more. Moving in parallel with the lectures, students develop the core of a business model for a real startup idea. This is done by working with a startup at ATDC, working with GTRI or GTRC on commercialization opportunities for existing intellectual property, or students may develop their own startup idea from scratch.



Other Courses
Students must complete one of the following courses.

MGT 6059  Emerging Technologies (3 credit hours)
Analyze and make decisions around emerging technologies. Apply techniques for scanning the horizon for emerging technologies. Predict which technologies will be successful and why. Describe environments in which technologies emerge.

MGT 6086  Entrepreneurial Finance and Private Equity (3 credit hours)
Current and future managers and entrepreneurs learn to use financial perspective in value creation. Learn effective entrepreneurial practices from the perspectives of users and suppliers of capital and other stakeholders. Focus on financial management within entrepreneurial firms. Cover all phases of life cycle from idea generation to harvesting.

MGT 6165  Venture Creation (3 credit hours)
Learn how to create, design, find, assess, and shape opportunities. Understand and apply the strategic process of venture creation. Develop and present a venture creation plan. Covers ventures starting from scratch or within an organization. Develop a sense of how to make decisions and execute strategies.

MGT 6326  Collaborative Product Development (3 credit hours)
Introduces tools and concepts for linking product development to marketing and strategic planning. Emphasizes methods of managing the development process for speed, efficiency, and market impact.

MGT 6663  Technology Strategy (3 credit hours)
Develop a capacity to think strategically about a company's technology decisions related to how much to invest in R&D, how to protect and commercialize innovations, how to improve and sustain a firm's performance through the generation and adoption of technological innovations. Conduct strategic analyses about technology commercialization in a variety of industries and competitive situations, with particular focus on high-tech industries.

MGT 6664  Managing Innovation (3 credit hours)
Conceptualize and identify opportunities for creating value through innovation. Develop an understanding of how to capture the value of innovation through a variety of techniques. Coherently integrate these principles with competitive and corporate strategies.

MGT 6667  Strategic Entrepreneurship (3 credit hours)
This course's objective is to hone your skills in using tools and frameworks of strategic analysis to formulate recommendations for entrepreneurial firms. Today's entrepreneurs and managers need to be able to recognize opportunities and cope with challenges created by technological developments, and entrepreneurial activity is particularly important in technology-intensive industries.

MGT 8903  Special Topics in Technology Commercialization II (3 credit hours)
This course is operated as an independent study in which TI:GER students work in small teams to continue the efforts to commercialize a Ph.D. research project. Teams often choose to pursue business plan competitions as part of the course deliverables. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)



Recommended Additional Courses
If students would like to go beyond the four required electives, the following courses are recommended.

MGT 6310  Marketing Research (3 credit hours)
Learn the skills to translate management problems into marketing research problems. Gain the ability to analyze problems systematically. Develop critical eyes for marketing research and understand its contributions and limitations. Gain a working "hands-on" experience with the full process of marketing research.

MGT 6359  Business Strategies for Sustainability (3 credit hours)
This course offers a holistic view of the interaction of businesses with the environment. It outlines reasons why businesses would want to care about environmental issues, introduces environmental assessment and management tools, and visits topics from various business functions. A novel feature of the course is innovation tournaments for sustainability.



MBA immersive tracks and concentrations are optional. Students have the flexibility to take electives in any combination of areas.