Skip to main content

Strategy & Innovation

Strategy is defined by the question, "Why are some companies successful while others fail?" The field builds on and integrates other functional areas to further our understanding of how firms gain and sustain competitive advantage.

Innovation, in turn, broadly includes value-creating activities, such as those associated with the creation of ideas, products, processes, services, and business models.

The concepts of competitive advantage, value creation and appropriation, industry profitability, and innovation are intimately linked. Indeed, the intersection of these two fields — strategy and innovation — reflects the focus of our faculty research and course instruction.

Core Courses

MGT 6506  Managerial Economics (1.5 credit hours)
This course provides students with an understanding of basic economic concepts (such as scarcity, costs, markets, and prices) and an ability to apply these concepts to business decision-making and public policy analysis.

MGT 6508  Strategic Management (3 credit hours)
This course enables students to view the organization from a strategic perspective as a general manager/executive. The material builds on and integrates other functional core courses to understand how firms gain and sustain a competitive advantage.


MGT 6135  Macroeconomics for Managers (3 credit hours)
This course is designed to provide future managers with an understanding of macroeconomics as well as how macroeconomic shocks can affect business operations.

MGT 6165  Venture Creation (3 credit hours)
Learn how to create, design, find, assess, and shape opportunities. Understand and apply the strategic process of venture creation. Develop and present a venture creation plan. Covers ventures starting from scratch or within an organization. Develop a sense of how to make decisions and execute strategies.

MGT 6185  International Business Environment (3 credit hours)
Understand the forces in the global environment shaping a company's operations, choices, and opportunities. Illustrate best practices of international business competitiveness. Case situations focus on different countries' environments, industries, etc. Sharpen knowledge of international business issues and trends.

MGT 6190  Current Thinking in Strategy (3 credit hours)
This course builds on the core strategic management course and strives to provide an in-depth and reflective coverage of current and emerging topics in strategic management.

MGT 6197  Global Strategic Management (3 credit hours)
Acquire knowledge, skills, and sensitivities to help in developing and executing global strategy. Understand global context, international competition, and cultural challenges. Learn strategic concepts, analytical frameworks, and heuristics for making decisions. Develop models for analyzing where to compete, where to locate, and what products to make.

MGT 6352  International Practicum (3 credit hours)
Sharpen your managerial skills in addressing a practical international and operational business problem. Work on a real-world problem with a cross-border dimension. Select a client-sponsored project, define the problem, work with the client, and present findings. Expand your knowledge of a specific regional economy and business culture.

MGT 6369  Sustainable Business Consulting Practicum (3 credit hours)
Students gain knowledge in three important areas: management consulting, topical sustainability issues, and project management. This course takes students through a crash course in management consulting skills while teams are formed and assigned to sustainability-relevant, business-focused projects for participating companies. Teams scope, plan, execute, and deliver a 12-week consulting project by actively managing the engagement via ongoing interactions with their client liaison.

MGT 6663  Technology Strategy (3 credit hours)
Develop a capacity to think strategically about a company's technology decisions related to how much to invest in R&D, how to protect and commercialize innovations, how to improve and sustain a firm's performance through the generation and adoption of technological innovations. Conduct strategic analyses about technology commercialization in a variety of industries and competitive situations, with particular focus on high-tech industries.

MGT 6664  Managing Innovation (3 credit hours)
Conceptualize and identify opportunities for creating value through innovation. Develop an understanding of how to capture the value of innovation through a variety of techniques. Coherently integrate these principles with competitive and corporate strategies.

MGT 6665  Strategy Execution (3 credit hours)
This course offers an overview of strategy and a focus on executing strategy. After performing strategy analysis and formulation, how do leaders, managers, and entrepreneurs succeed in achieving strategic results? Objectives of the course are to help students (1) understand and apply processes of strategy analysis, formulation, and implementation, (2) significantly increase their knowledge of strategy execution, (3) appreciate how theory informs practice, and (4) improve their skills in executing strategy and achieving objectives.

MGT 6667  Strategic Entrepreneurship (3 credit hours)
This course's objective is to hone your skills in using tools and frameworks of strategic analysis to formulate recommendations for entrepreneurial firms. Today's entrepreneurs and managers need to be able to recognize opportunities and cope with challenges created by technological developments, and entrepreneurial activity is particularly important in technology-intensive industries.

MGT 6789  Technology Ventures (3 credit hours)
Improve your ability to assess the attractiveness of a new venture, anticipate the problems likely to be encountered as the business evolves, and predict its success or failure.

MGT 6830  Fundamentals of Innovation I (3 credit hours)
Fundamentals of Innovation I is the first of the three core courses covering various techniques and approaches of the innovation process. Issues explored will include identifying market and technological opportunities, competitive market analysis, the process of technology commercialization, intellectual property protection, and interdisciplinary team dynamics. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

MGT 6831  Fundamentals of Innovation II (3 credit hours)
The Seminar on the Fundamentals of Innovation II is the second of the three core course sequence covering the concepts of the technology commercialization process. The course focuses on making the new venture or licensing decision; building on the industry analysis and intellectual property assignments from fall semester by initiating customer development; developing marketing strategies; learning  valuation strategies; developing project plans;  and understanding the impact of legal decisions in business. The final deliverables are a written and oral presentation of the overall commercialization strategy. The prerequisite for this course is MGT 6830. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

MGT 6832  Technology Commercialization I (3 credit hours)
Special Topics in Technology Commercialization is the third course in the core curriculum and offered in the fall semester of the second year of the program. This course modifies or expands the commercialization plan to produce a business model canvas. The focus is on project planning; early stage funding; licensing and contracts; presentation and communication skills; and an enhanced interdisciplinary team experience. Optional projects with more downstream companies from Georgia Tech’s Venture Lab and incubator, Advanced Technology Development Center (ATDC) are available. Prerequisites are MGT 6830 and MGT 6831. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)

MGT 8803  Behavioral Economics (3 credit hours)
Behavioral economics enriches traditional economics by providing it with more realistic psychological foundations. In the course, we study some of the most robust and important findings of the field, and examine their implications for individual decision making, marketing, finance, organizational theory, and management.

MGT 8803  Corporate Strategy (3 credit hours)
This course examines topics concerned with the creation and maintenance of value by multi-business enterprises. Corporate strategy is concerned in part with issues such as the appropriate mix of business units, make-or-buy decisions, the acquisition or development of new business units, and the disposal of existing business units; these questions are often not relevant to strategy studied at the level of the individual business unit.

MGT 8803  Intellectual Property Strategy (3 credit hours)
This course surveys the economic, management, and strategy issues relevant to the protection of intangible assets by companies, and how effective management can capture competitive advantage from innovation. The main purpose is not to teach you the law, but instead to understand attributes of intellectual property (IP) law only as necessary for you as a manager to make better decisions about bringing innovation to the market and capturing sustained profits from the technology introduced. The course is designed both to teach and foster discussion about important topics in the strategic management of new products, new processes, and new business models capable of IP protection (including patenting strategies, enforcement and litigation strategies, IP monetization, IP strategies for startups, executing university technology transfer, and managing the large company IP portfolio, among others). The class will not only give the student formal experience in analyzing the technological, legal, and competitive environment faced by modern companies, but will also train students on the use of cutting-edge commercial intelligence to analyze firm- and industry-level technology strategies using patent (and other) data.

MGT 8803  Managerial Economics and Strategic Behavior (3 credit hours)
This course builds on the Managerial Economics core course and focuses on market configurations in which firms interact among each other when making their strategic decisions regarding quantities or prices. Optimal quantities set by a firm or its optimal pricing strategy are affected by the presence of other firms, which also make strategic decisions regarding price or quantities for the output they sell. The course will also examine cases in which the market fails to function properly and analyze the measures governments take to correct for market failures.

MGT 8803  Strategy and Innovation Consulting Practicum (3 credit hours)
The Strategy and Innovation Consulting Practicum integrates actual strategy and innovation issues currently confronting major corporations with an experiential course combining: (1) the application of theory to practice, (2) coursework emulating the work performed by early-career strategy consultants, (3) frameworks for identification and resolution of strategy and innovation problems, (4) the process and practice of strategy analysis and strategy design, (5) development of practical strategy implementation plans, (6) skills development (in planning, communicating, conducting research, and decision making), and (7) interactions with strategy and innovation consultants and industry executives.

MGT 8903  Special Topics in Technology Commercialization II (3 credit hours)
This course is operated as an independent study in which TI:GER students work in small teams to continue the efforts to commercialize a Ph.D. research project. Teams often choose to pursue business plan competitions as part of the course deliverables. (This course is part of the TI:GER® technology commercialization immersive track, which requires an application.)