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Business Analytics

Gain a deeper understanding of the practice of using analytics in business and industry. Learn how to understand, frame, and solve problems to make better decisions in different business areas.

A concentration in business analytics develops student creativity and helps students develop a good understanding of analytical tools and techniques to define important business problems and to derive insight from the data needed to solve the problems they analyze.

Students pursuing a concentration in business analytics should complete nine credit hours (three courses) from the following electives. Students should select at least one course from each category below.

Tools for Business Analytics
These courses will help a student understand the methodologies and challenges related to analyzing business data and applying analytics techniques.

MGT 6057  Business Process Analysis and Design (3 credit hours)
Explore software infrastructure of the firm. How does that infrastructure support the business' processes? Includes an ERP simulation game. Effective management of technology to gain competitive advantage. Involves use of SAP.

MGT 6203  Data Analytics in Business (3 credit hours)
This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, algorithms, issues, and challenges related to analyzing business data. It will illustrate the processes of big data analytics by allowing students to apply business analytics algorithms and methodologies to real-world business datasets from finance, marketing, and operations.

MGT 6450  Project Management (3 credit hours)
Learn project management concepts and understand tools of project selection, planning and tracking. Understand special considerations for managing projects with outsourcing/offshoring settings. Investigate new technologies related to project management. Understand how to use Microsoft Project and other tools to manage projects.

Applications of Business Analytics
These courses focus on the applications of analytics to problems in finance, marketing, and operations.

MGT 6310  Marketing Research (3 credit hours)
Learn the skills to translate management problems into marketing research problems. Gain the ability to analyze problems systematically. Develop critical eyes for marketing research and understand its contributions and limitations. Gain a working "hands-on" experience with the full process of marketing research.

MGT 6400  Pricing Analytics and Revenue Management (3 credit hours)
Introduces spreadsheet-based modeling methods for maximizing a firm's profit and forecasting customer demands. Understand pricing of constrained capacity, overbooking policies, price optimization, and customer segmentation for revenue maximization.

MGT 6726  Privacy, Technology, Policy, and Law (3 credit hours)
Big data has created numerous challenges in how to build private and public institutions to achieve the benefits of greater information flows while managing the risks to personal privacy and cybersecurity. This course seeks to equip students to understand the multiple perspectives relevant to managing privacy in an organization, both for private-sector companies and for government.

MGT 8803  Business Analytics Practicum (3 credit hours)
This course pairs groups of students with a company for a semester-long project. Student teams works with their participating company by framing a business issue as an analytics problem, analyzing data provided by the company, and generating applicable business insights and/or developing capabilities.

MGT 8803  Marketing Analytics and Pricing Strategy (3 credit hours)
Learn proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Establish a foundation for effective pricing decisions by understanding key economic, analytical, and behavioral concepts associated with costs, competitive behavior, and customer behavior. Learn to create additional value with advanced pricing techniques including dynamic pricing, segmented pricing, pricing structures, and promotions.

MGT 8803  Understanding Markets with Data Science (3 credit hours)
This course studies social network and social media by using data science to understand how individuals interact with each other, and how firms and organizations may gain insights and design policies that better serve consumers across various markets. In particular, students will explore the nature of marketplace networks, investigate how they are formed and maintained, and study the kinds of economic behaviors that result from different network structures. Furthermore, to understand how networked individuals influence one another, students will study the conversations by which they communicate. Focus is placed on the tools used by data scientists to understand consumer sentiment, demand, etc., and make informed recommendations.

MBA concentrations and immersive tracks are optional. You have the flexibility to take electives in any combination of areas. There is also an immersive track in business analytics.