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Advisory Board

C. Richard Crutchfield

Rich Crutchfield graduated from Americus High School in Americus, Ga. in 1965, and from Georgia Tech in 1969 with a Bachelor's Degree in Industrial Management. He also did post graduate work on his MBA at Mercer University in Atlanta.

Upon graduating from Georgia Tech, Rich Crutchfield went to work for Delta Air Lines in Atlanta as a computer programmer trainee. When he left Delta fourteen years later, Rich was General Manager - Information Services. He joined The Hertz Corporation in Oklahoma City in 1983 as Staff Vice President and CIO for worldwide information services. In 1985, he joined Telecredit in Tampa, Fl. as Senior Vice President and Chief Information Officer.

In 1991, Equifax acquired Telecredit, and Rich moved back to Atlanta with his family to become Chief Technology Officer for Equifax's worldwide operations. In 1998 Rich and his wife, Donna, moved to London where he was Executive Vice President and Group Executive for Equifax Europe serving as the chief executive responsible for Equifax's European businesses in the U.K., Ireland, Spain, Portugal, and Italy. They returned to Atlanta in 2000, where Rich not only retained responsibility for Europe and Asia, but he also started up Equifax's Internet business, marketing consumer credit products direct to consumers over the internet.

The common threads throughout Rich's career were processing high volume online transactions, managing large databases, and developing and marketing technology based products. As a business executive, he leveraged his technology background to create new businesses and to transform existing ones into growth companies using technology based solutions.

Rich retired from Equifax in 2001. He and Donna reside on Lake Burton near Clayton, Ga. in the North Georgia mountains, and in Atlanta. Rich and Donna have two married sons and three grandchildren. In retirement Rich keeps busy fishing on Lake Burton, traveling with Donna, and helping his oldest son as a partner in The Crutchfield Group home construction business.