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Rescuers work at the collapsed Rana Plaza building in Dhaka in 2013. Photograph: ZUMA/REX
Rescuers work at the collapsed Rana Plaza building in Dhaka in 2013. Photograph: ZUMA/REX

How Did Markets React to the Rana Plaza Disaster?

Authors:
Brian W. Jacobs, Vinod R. Singhal

Research Question Addressed:
How did stock markets react to the Rana Plaza disaster, which killed more than 1,200 garment workers and injured another 2,400 in Bangladesh in 2013?

Primary Findings:
The research found no evidence of significant stock market reaction to the disaster itself, or to the announcements of two separate industry responses—the Accord on Fire and Building Safety in Bangladesh (AFBSB) and the Alliance for Bangladesh Worker Safety (ABWS).

Relevant Sectors:
Apparel, Financial Services, Government, NGO,  Retail

Keywords:
Corporate reputation, Industrial accidents, Responsible sourcing, Stock market reaction, Supply chain governance

Firms/Industries Appearing in Research (Partial List):
Abercrombie & Fitch, American Eagle Outfitters, Esprit, Gap, H&M, Kohl’s, Macy’s, Marks & Spencer, Puma, PVH, Sainsbury’s, Tesco

Highlights:
The stock prices of 39 retailers with suppliers in Bangladesh dropped on the day of the disaster, but recovered the following day. After 11 days and 60 days, the stock prices of these firms appeared unaffected by the event or the industry responses.

Topic Overview:
Environmental or social supply chain disasters, like Rana Plaza, are generally considered business risks for firms that source goods from developing nations. The assumption is that the potential harm to a firm’s reputation combined with the possible disruption of supply create capital market and consumer pressure on firms to source goods and materials from regions with better industrial safety records.

Implications for Sustainable Business:
Contrary to popular wisdom, the authors suggest capital market and consumer market forces alone are not enough to improve labor conditions in developing nations and prevent disasters like Rana Plaza. Thus, policymakers should not rely on market forces to reduce the likelihood of such tragedies, but will need to devise, prepare and implement prevention strategies. This will require active involvement of governments, NGOs and regulators to set and consistently enforce clear and comprehensive regulatory safety guidelines.

Link to Academic Paper:

The effect of the Rana Plaza disaster on shareholder wealth of retailers: Implications for sourcing strategies and supply chain governance. Published in the Journal of Operations Management, 2017

This research brief is available for download as a PDF.

CONTACTS

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Courtney Lasker
Communications Officer