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Capstone Projects

Capstone Projects 2014-15

Fall 2014

Chick-Fil-A Foundation (CFA) & Junior Achievement (JA): National expansion plan for the CFA-JA partnership.

The Chick-Fil-A Foundation is committed to promoting youth education and financial literacy. To advance this mission, and in partnership with Junior Achievement of Georgia, CFA launched the Discovery Center in 2013. Sponsored by the CFA, the Discovery Center is a 50,000 square-foot ‘state of the art’ facility that provides ‘hands-on’ financial literacy, entrepreneurship and workforce readiness training to more than 30,000 school children from various communities in and around Atlanta. The center has had tremendous success in providing Georgia’s youth with a comprehensive financial education and training experience starting in the classroom and culminating in an immersive program at the Discovery Center. Given this success, CFA aims to build on this success and expand the model on a national level. The Georgia Tech team was charged with helping CFA explore other markets across the United States to recommend an expansion strategy over the next 2-3 years. Working in collaboration with CFA and JA, the team recommended expansion into 7 new markets in each of 2015 and 2016 and 5 new markets in 2017. This proposed plan was based on extensive research of different markets that CFA currently has a presence in as well as others that could be strategically useful for the organization to expand to. In addition, the plan also took into account feasibility issues involved in expansion, such as the reach, capacity, infrastructure and interest of the JA centers at the various sites across the nation. The team’s recommendations were presented to the senior management at the Chick-Fil-A foundation.  

View the project video here.

Truly Living Well Center for Urban Agriculture (TLW): Plan to Expand Compost Operations 

The team worked on developing an innovative plan to support expansion of Truly Living Well’s compost operations. Truly Living Well is a non-profit organization that engages the community in developing local food systems through education and food production. TLW believes that urban agriculture can be developed as a sustainable strategy and economic solution for helping people live and eat well. While TLW currently has a composting program in place, they are unable to generate adequate compost to support all of their composting needs, and have to purchase compost from external vendors. The students were asked to review current compost operations at TLW and design a plan for the organization to improve and/or revise their current processes in order to increase compost production. In consultation with the farm manager and the various farmers at TLW, the team concluded that the major bottleneck in the composting process was the amount of usable space dedicated as the composting area. So, their first task was to establish a clearly designated usable space. Through recruiting and engaging various volunteer groups to help with this task, including a Team Buzz group, the team was able to create a space for composting. Their next task was to create a clear and efficient process for enhancing the composting process. The team developed a simple schema to organize clearly marked piles of compost from newest (raw material) to oldest (composting for a while and ready for sifting and use). They designed a process for farm staff to use with volunteers to lay out raw material, stir piles of composting material, and sift material that was ready for use and move into an area marked for sifted compost. If implemented consistently, this new process will likely enhance composting operations at TLW. For the longer term, the team recommended that expansion of space available for composting would enable TLW to significantly expand their current compost operations to increase production. At the end of the semester, the team presented their findings and recommendations to the farm staff at TLW. 

See proposed composting plan here

View the project video here




Spring 2015

Chick-Fil-A Foundation (CFA) & Junior Achievement (JA): Implementation of the national expansion plan for the CFA-JA partnership. 

The mission of Chick-Fil-A Foundation is to promote education and financial literacy among youth. To advance this mission, CFA partnered with Junior Achievement of Georgia and launched the Discovery Center in 2013. Sponsored by CFA, the Discovery Center is a 50,000 square-foot ‘state of the art’ facility that provides ‘hands-on’ financial literacy, entrepreneurship and workforce readiness training to more than 30,000 school children from various communities in and around Atlanta. The center has had tremendous success in providing Georgia’s youth with a comprehensive financial education and training experience starting in the classroom and culminating in an immersive program at the Discovery Center. CFA hopes to build on this success and expand the model to other centers nation wide. A team of Georgia Tech students worked with CFA during fall 2014 to conduct market research and come up with an expansion strategy for CFA to expand their partnership with JA to other markets across the United States. The team recommended a phased expansion plan for the years 2015 through 2017. Building on this work, the Georgia Tech spring 2015 team was charged with helping with the ‘build-out’ plans at five new markets – Gwinnett County, GA; Houston, Texas; Memphis, TN; Knoxville, TN; Prince George County, VA. The student team collaborated with CFA’s foundation; their design and space planning; and marketing teams to help design the space at each of the above centers taking into account the unique needs and constraints at each of these markets. The team also conducted extensive market research and worked with the heads of JA’s at each of the markets to provide insights to the various CFA groups to optimally design the space and deliver services at the five centers. 

This work was crucial to furthering CFA’s partnership with JA at a national level and over 140,000 students will be positively impacted through the financial literacy and education services that will be provided at the five new centers. 

View the project video here

Camp Twin Lakes: Organizational Diversity Promotion and Marketing Plan.

Camp Twin Lakes (CTL) provides summer camp experiences to children with serious illnesses and other life challenges, thus enabling them to grow in their confidence and capabilities. To better serve their campers, CTL is in great need of a diverse staff and volunteer base. A diverse base of staff and volunteers will not only enrich the camp experiences of children but also provide them with appropriate role models to admire, learn from, and strive towards. In order to aid CTL in quickly accomplishing this goal, the Georgia Tech Leadership Minor Capstone Team has developed a comprehensive group of deliverables. These consist of detailed information from various diversity specialists, an exhaustive list of target organizations/demographics, an in-depth diversity-training guide, and a diversity-centered recruitment video.  

Together all of the products developed will enable CTL to build diversity within their organization and further boost their outreach and recruitment efforts. 

View the project video here

Points of Light – Corps 18: Market Research Plan to Optimize and Target STEM Programming.

Points of Light (POL) is a non-profit organization whose primary mission is to promote social change through volunteerism and civic engagement. In 2012, POL began programming in education to reduce absenteeism and enhance academic performance of K-12 students in low to middle income communities around the country. The Corps 18 initiative emerged to combat the critical 18 days of school missed by students by actively engaging community volunteers to deliver programs both in and out of school. In looking to expand their initiatives in education, PoL wanted to expand STEM centered programming for students and their caregivers. The Georgia Tech team was charged with conducting a landscape analysis of the 22 Corps 18 sites. The main objectives of the landscape analysis were to identify existing STEM initiatives, opportunities for growth of programs to promote greater parental/family engagement, potential partnerships, and to formulate recommendations for POL to measure and to maximize the impact of family centered STEM programming. The team conducted their research through a combination of strategies including informational interviews with VISTA volunteers who implement programming for PoL, surveys of parents and caregivers, and active collaboration with PoL staff. 

The deliverables that the team to PoL developed will help CORPS 18 staff tailor their STEM programming to better fit the needs of students and their caregivers. 

View the project video here.

United Way of Metro Atlanta : Marketing Plan to Launch a New Venture to Benefit Homeless Veterans.

VetCar is an initiative within Homes of Light (HoL), a partner organization of the United Way of Metro Atlanta. HoL aims to provide cars to veterans at significantly subsidized prices through their VetCar initiative. VetCar’s strategic plan is to fund this through car sales to the general public at market rates. The Georgia Tech team was charged with developing a business development and marketing plan for HoL’s VetCar initiative. The business development plan included identifying target markets, conducting surveys of potential buyers and developing a comprehensive and cohesive marketing plan. In addition, the team also developed specific marketing materials for VetCar including advertisements, copy, and a social media strategy. 

The work done by the students will enable VetCar to turn itself into a revenue-generating, self-sustaining social enterprise to benefit HoL and ultimately Veterans. 

View the project video here.