CENTER FOR INTERNATIONAL BUSINESS EDUCATION AND RESEARCH
(GT CIBER)
WORKING PAPER SERIES
96025

Organizational Culture as a Determinant of Foreign Market Entry Strategy and Success : A Model and Propositions

by A. Crystal Godsey

Abstract

Global competitive pressures have led organizations to re-examine their ability to respond effectively to rapidly changing market forces. This re-examination has created an interest in organizational culture as a partial explanation for organizational behavior and performance. This study proposes to investigate the role of organizational culture in determing strategy choice and strategy success. The relevant literatures is reviewed and the relationship between organizational culture and performance elaborated. An expansion of current theory is used to provide a framework for the relationship between organizational culture and strategy choice. The propositions and hypotheses presented provide a means for empirically testing whether organizational culture is a determinant of stretegy choice and strategy success.