CENTER FOR INTERNATIONAL BUSINESS EDUCATION AND RESEARCH
(GT CIBER)
WORKING PAPER SERIES
96013

A Comparative Marketing Study of Entrepreneurial Perceptions in Poland and the United States

by Charles R. Prohaska & Ellen J. Frank

Abstract

There has been increased attention to the role of the entrepreneur as an alternative solution to major economic and social problems. This is especially true in Eastern Europe where the change in the economic system is dictating a multitude of other social changes. The personal attributes of innovation, risk-taking, and proactiveness were measured and compared across an American and Polish sample. The extent to which environmental factors were perceived as inhibiting entrepreneurial ventures was also compared. The result indicate that the risk-taking orientation in Poland is significantly less than in the U.S. Also, the infrastructure necessary to foster entrepreneurship still needs to be developed in Poland. There appears to be a perception of lack of support for entrepreneurs in the United States.