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Our world-class faculty and PhD students partner with industry to conduct leading-edge business analytics research. These interdisciplinary collaborations encourage thought leadership and innovation—and advance the field of business analytics through the application of data to real-world business challenges.

See below for just a sample of some of the exciting research earning national recognition for Georgia Tech’s Scheller College of Business. If you believe a similar research project could benefit your business, please feel free to contact our Senior Research Faculty Co-Director Sridhar Narasimhan or Director of Corporate Engagement Sherri Von Behren.

Latest Briefs

Paywalls: Monetizing Online Content
Does it pay off for media outlets to require a subscription before allowing consumers to read certain online articles? Researchers studied the effects of implementing paywalls in the context of online content monetization--and the results may surprise you!
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The Impact of E-Book Distribution on Print Sales: Analysis of a Natural Experiment
Is it effective to hold back the digital release of a book in order to boost sales for the print version?
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When Do Appointments of Corporate Sustainability Executives Affect Shareholder Value?
As companies focus on sustainability, more and more corporate sustainability executives (CSEs) are joining top management teams across the U.S. There are obvious benefits, both environmental and otherwise, but does this make sense for the company financially?
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Are Hazardous Substance Rankings Effective?
Does information dissemination about chemical hazards drive managers at facilities to undertake corresponding environmental actions?
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The Relationship between Positive Environmental Disclosures and Environmental Performance
Do firms that make positive discretionary environmental disclosures improve their overall environmental performance more than the firms that do not make such disclosures?
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Forward Looking Behavior in Mobile Data Consumption and Targeted Promotion Design
Is there a certain type of consumer that will best respond to marketing initiatives?
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Path to Purchase
When measuring the effectiveness of online advertising, most marketing managers focus solely on the final click. However, aren’t all of those clicks leading up to the final click important as well?
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