Yu "Jeffrey" Hu
Yu "Jeffrey" Hu is a Professor of Information Technology Management, Director of China Program, Co-Director of Business Analytics Center, and Associate Director of Center for Data Analytics at Georgia Institute of Technology’s Scheller College of Business. He is an expert on big data, business analytics, electronic commerce, Internet retailing, social media, consumer behavior, and online advertising. He coauthored the first paper on the "Long Tail" phenomenon in Internet markets and the first paper on the value of social media in predicting stock markets, and he is among the first to measure the effect of social media promotions on product sales.
Sridhar Narasimhan is Co-Director of the Business Analytics Center and a Professor of Information Technology Management. His research interests are in the areas of IT Infrastructure including computer network design, distributed databases, and IT outsourcing. Dr. Narasimhan has published in Management Science, ORSA Journal on Computing, IEEE Transactions on Communications, IIE Transactions, Decision Sciences, Computers and Operations Research, Computer Networks and ISDN Systems, Computer Communications, Annals of Operations Research, and Naval Research Logistics, Group Decision and Negotiation, Journal of Database Management, and Information and Management.
Dr. Beverly Wright is Executive Director of the Business Analytics Center at Scheller College of Business. Beverly brings over twenty years of marketing research, analytics, and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She's also worked for companies within or leading Marketing Analysis departments.