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Co-directors

Yu "Jeffrey" Hu is a Professor of Information Technology Management, Director of China Program, Co-Director of Business Analytics Center, and Associate Director of Center for Data Analytics at Georgia Institute of Technology’s Scheller College of Business. He is an expert on big data, business analytics, electronic commerce, Internet retailing, social media, consumer behavior, and online advertising. He coauthored the first paper on the "Long Tail" phenomenon in Internet markets and the first paper on the value of social media in predicting stock markets, and he is among the first to measure the effect of social media promotions on product sales.

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Sridhar Narasimhan is Co-Director of the Business Analytics Center and a Professor of Information Technology Management. His research interests are in the areas of IT Infrastructure including computer network design, distributed databases, and IT outsourcing. Dr. Narasimhan has published in Management Science, ORSA Journal on Computing, IEEE Transactions on Communications, IIE Transactions, Decision Sciences, Computers and Operations Research, Computer Networks and ISDN Systems, Computer Communications, Annals of Operations Research, and Naval Research Logistics, Group Decision and Negotiation, Journal of Database Management, and Information and Management.

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Executive Director

Dr. Beverly Wright is Executive Director of the Business Analytics Center at Scheller College of Business. Beverly brings over twenty years of marketing research, analytics, and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She's also worked for companies within or leading Marketing Analysis departments.

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Profile image for Sudheer Chava
Sudheer Chava
Professor 
Profile image for Walaa Compton
Walaa Compton
Program & Operations Manager 
Profile image for Nishant Dass
Nishant Dass
Associate Professor 
Profile image for Cheryl Gaimon
Cheryl Gaimon
Esther and Edward Brown Chair 
Profile image for Chris Gu
Chris Gu
Assistant Professor 
Profile image for Manpreet S. Hora
Manpreet S. Hora
Associate Professor 
Profile image for Yu Jeffrey Hu
Yu Jeffrey Hu
Professor 
Profile image for Sundaresan Jayaraman
Sundaresan Jayaraman
Kolon Professor 
Profile image for Ajay K. Kohli
Ajay K. Kohli
Professor of Marketing 
Profile image for Suzanne Lee
Suzanne Lee
Associate Professor 
Profile image for Sabyasachi Mitra
Sabyasachi Mitra
Senior Associate Dean of Programs 
Profile image for Sridhar Narasimhan
Sridhar Narasimhan
Professor 
Profile image for Marius Florin Niculescu
Marius Florin Niculescu
Associate Professor 
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Eric Overby
Associate Professor 
Profile image for O. Cem Ozturk
O. Cem Ozturk
Assistant Professor 
Profile image for Adithya Pattabhiramaiah
Adithya Pattabhiramaiah
Assistant Professor 
Profile image for Steve Salbu
Steve Salbu
Cecil B. Day Chair in Business Ethics 
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Peter Swire
Professor of Law and Ethics 
Profile image for Necati Tereyagoglu
Necati Tereyagoglu
Assistant Professor 
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Beverly Wright
Executive Director, Business Analytics Center 
Profile image for D. J. Wu
D. J. Wu
Brady Family Professor in Management 
Profile image for Lizhen Xu
Lizhen Xu
Associate Professor 
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Han Zhang
Steven A. Denning Professor of Technology & Management