Lizhen Xu is Assistant Professor of Information Technology Management in Scheller College of Business, Georgia Institute of Technology. His research focuses on quantitative analysis that involves both analytical and empirical modeling. His research interests include: economic issues and marketing perspectives in electronic commerce, online advertising and search engine marketing, and risk management in procurement auctions. His papers have been published in academic journals such as Management Science, Journal of Marketing Research, Information Systems Research, Journal of Management Information Systems, and Decision Analysis.
Lizhen Xu, Jason A. Duan, and Andrew Whinston. 2014. "Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion," Management Science, Vol. 60, No. 6, pp. 1392-1412.
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, Vol. 23, No. 4, pp. 1284-1302.
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Price Competition and Endogenous Valuation in Search Advertising," Journal of Marketing Research, Vol. 48, No. 3, pp. 566-586.
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Oligopolistic Pricing with Online Search," Journal of Management Information Systems, Vol. 27, No. 3, pp. 111-141.
Jianqing Chen, Lizhen Xu, and Andrew Whinston. 2010. "Managing Project Failure Risk through Contingent Contracts in Procurement Auctions," Decision Analysis, Vol. 7, No. 1, pp. 23-39.