Dr. Halloran has won numerous teaching awards at Georgia Tech including multiple Institute-wide Excellence in Teaching Awards. Prior to Georgia Tech, Tim taught at Emory's Goizueta Business School and has been a visting clinical professor at the University of Florida's Warrington College of Business.. He has also taught international seminars on New Product Development at Singapore Management University.
Dr. Halloran's practitioner-oriented research focuses on brand-consumer relationships and consumer engagement in social media communities. His paper, "Let's Give Them Something To Talk About: Which Social Media Engagements Predict Purchase Frequency" won the 2021 Best Paper Award for the Journal of Interactive Marketing. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was published by Jossey-Bass/Wiley in 2014, won the 2014 International Book Award for the Marketing/Advertising category, was named by strategy&business as Best Book 2014, won the 2015 Axiom Silver Book Award in Marketing/Advertising/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs.
Tim holds a Doctorate in Business Administration from the University of Florida, a Masters In Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University. He currently lives in Atlanta with his wife and three children.