Area Coordinator, Strategic Management
Marco Ceccagnoli research centers on the economics and management of innovation and intellectual property. In particular, he focuses on topics such as the analysis of appropriability strategies and their relationship with market structure and business strategy; the intra and inter-industry analysis of innovation incentives, productivity, and performance; the determinants of market and non-market mediated exchanges of knowledge and technology.
His research has received international awards, such as the William W. Cooper Doctoral Dissertation Award in Management or Management Science, the European Association for Research in Industrial Economics Award, the Best Doctoral Dissertation Award (runner-up) of the Academy of Management (TIM Division), and the ICIS best paper award (runner-up). He has published articles in the Journal of Industrial Economics, Management Science, Strategic Management Journal, International Journal of Industrial Organization, Journal of Economics and Management Strategy, Industrial and Corporate Change, IEEE Transactions in Engineering Management, MIS Quarterly, Advances in the Study of Entrepreneurship, Innovation, and Economic Growth, as well as chapters in edited book volumes for MIT Press, Kluwer Academic Publishers, and the Palgrave Encyclopedia of Strategic Management. He is a member of the Editorial Review Board of the IEEE Transactions in Engineering Management and the European Management Review (official journal of the European Academy of Management).
He holds a PhD in industrial organization and innovation from Carnegie Mellon University and a magna cum laude Laurea (M.S.) degree in economics and business from the University of Rome "La Sapienza." Following the completion of his PhD, he went to INSEAD (France) as an assistant professor of strategy, and joined the faculty at the Scheller College of Business at Georgia Tech in 2005, where he is now an Associate Professor with tenure. Marco teaches strategic management, technology strategy, and industrial organization to undergraduate, MBA, PhD students, and in the TIGER (Technological Innovation: Generating Economic Results) program.
Wen, W., Ceccagnoli, M., Forman, C. “Opening up IP Strategy: Implications for Open Source Software Entry by Start-Up Firms.” Management Science.
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Digital Platforms: When is Participation Valuable?” Communications of the Association for Computing Machinery, February 2014.
Ceccagnoli, M., Higgins, M., Palermo, V. “Behind the Scenes: Sources of Complementarity in R&D.” Journal of Economics and Management Strategy, 2014, 23(1), pp. 125-148.
Ceccagnoli, M., Jiang, L. “The Cost of Integrating External Technologies: Supply and Demand Drivers of Value Creation in the Markets for Technology.” Strategic Management Journal, 2013, Vol. 34, pp. 404-425.
Huang, P., Ceccagnoli, M., Forman, C., Wu, D.J. “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software.” Management Science, 2013, 59(1), pp. 102–121.
Ceccagnoli, M., Hicks, D. “Complementary assets and the choice of organizational governance: Empirical evidence from a large sample of US technology-based firms.” IEEE Transactions in Engineering Management, 2013, 60(1), pp. 99-112.
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software.” MIS Quarterly, 2012, 36(1), pp. 263-290.
Ceccagnoli, M., Graham, S. Higgins, M., Lee, J. “Productivity and the Role of Complementary Assets in Firms’ Demand for Technology Innovations.” Industrial and Corporate Change, 2010, 19(3), pp. 839-869.
Ceccagnoli, M. "Appropriability, preemption, and firm performance". Strategic Management Journal, Vol. 30, pp. 81-98, 2009.
Arora, A., Ceccagnoli, M., Cohen, W. "R&D and the Patent Premium". International Journal of Industrial Organization, Vol. 26, pp. 1153-1179, 2008.
Arora. A, Ceccagnoli, M. "Patent protection, complementary assets, and firms' incentives for technology licensing." Management Science, Vol. 52, No. 2 (February), 2006
Ceccagnoli, M. "Firm Heterogeneity, Imitation, and the Incentives for Cost Reducing R&D Effort." Journal of Industrial Economics. Vol. 53, No. 1 (March), 2005.