This concentration in Entrepreneurship focuses on the skills, knowledge, and attitudes required to successfully start a new venture, participate in an entrepreneurial company, or manage an entrepreneurial unit of a larger corporation.
Students pursuing a concentration in Entrepreneurship should complete nine credit hours (three courses) from the following electives. One course from the first section is required. A certificate is also offered in this interdisciplinary area.
One of the following courses:
Learn how to create, design, find, assess, and shape opportunities. Understand and apply the strategic process of venture creation. Develop and present a venture creation plan. Covers ventures starting from scratch or within an organization. Develop a sense of how to make decisions and execute strategies.
Improve your ability to assess the attractiveness of a new venture, anticipate the problems likely to be encountered as the business evolves, and predict its success or failure.
And choice of two courses from:
Searching for customers and suppliers. Serving customers electronically. Handling electronic transactions. Business model innovations in e-commerce. Less focused on the IT side, more on the business side.
Analyze and make decisions around emerging technologies. Apply techniques for scanning the horizon for emerging technologies. Predict which technologies will be successful and why. Describe environments in which technologies emerge.
Current and future managers and entrepreneurs learn to use financial perspective in value creation. Learn effective entrepreneurial practices from the perspectives of users and suppliers of capital and other stakeholders. Focus on financial management within entrepreneurial firms. Cover all phases of life cycle from idea generation to harvesting.
Understand the different types of innovations. Recognize and reduce barriers to innovation. Lead, cultivate, and manage innovation. Stimulate creativity in individuals and groups. Manage the innovation process and pipeline.
This course examines how strategic pioneering actions and innovation are used by organizations to renew themselves, their markets, and their industries. Introduces tools and concepts linking development to strategy, and for managing the development process for speed, efficiency, and market impact.
Develop a capacity to think strategically about a company's technology decisions related to how much to invest in R&D, how to protect and commercialize innovations, how to improve and sustain a firm's performance through the generation and adoption of technological innovations. Conduct strategic analyses about technology commercialization in a variety of industries and competitive situations, with particular focus on high-tech industries.
Conceptualize and identify opportunities for creating value through innovation. Develop an understanding of how to capture the value of innovation through a variety of techniques. Coherently integrate these principles with competitive and corporate strategies.
Analysis of the challenges associated with managing a firm's resources (technology, work force, materials, information, processes, knowledge). Learn how to plan under conditions including rapid technological innovation, international competition, and changing markets. Specific topics include positioning strategies, innovation and diffusion, technology strategy, knowledge transfer, performance measurement, process management, and implementation of new technology.
Understand the legal and business issues that a new technology company faces from creation until an IPO. Understand how best to capitalize on the technology developed by your company, including the transfer of technology and the use of technology as a capital asset in connection with venture capital funding and mergers and acquisitions. Learn about the issues that may arise in the course of the growth of your business and when and why such issues may arise.
This course's objective is to hone your skills in using tools and frameworks of strategic analysis to formulate recommendations for entrepreneurial firms. Today's entrepreneurs and managers need to be able to recognize opportunities and cope with challenges created by technological developments, and entrepreneurial activity is particularly important in technology-intensive industries.
This course covers selection of legal entity; public offerings; ownership structure; sales and lease contracts; loan agreements; venture capital negotiations and agreements; debtor-creditor relations; employment law; and intellectual property law.
This course surveys the economic, management, and strategy issues relevant to the protection of intangible assets by companies, and how effective management can capture competitive advantage from innovation. The main purpose is not to teach you the law, but instead to understand attributes of intellectual property (IP) law only as necessary for you as a manager to make better decisions about bringing innovation to the market and capturing sustained profits from the technology introduced. The course is designed both to teach and foster discussion about important topics in the strategic management of new products, new processes, and new business models capable of IP protection (including patenting strategies, enforcement and litigation strategies, IP monetization, IP strategies for startups, executing university technology transfer, and managing the large company IP portfolio, among others). The class will not only give the student formal experience in analyzing the technological, legal, and competitive environment faced by modern companies, but will also train students on the use of cutting-edge commercial intelligence to analyze firm- and industry-level technology strategies using patent (and other) data.