He, Stephen, and Bond, Samuel D. (2015) “Why is the Crowd Divided? Attribution for Dispersion in Online Word-of-Mouth,” Journal of Consumer Research, 41(6), 1509-1527.
Bajaj, Aditi, and Bond, Samuel D. (2015). “Beyond Beauty: Design Symmetry and Brand Personality,” in R. Batra, D. Brei, and C. Seifert (eds.), The Psychology of Design: Creating Consumer Desire Armonk, NY: M. E. Sharpe.
Yin, Dezhi, Bond, Samuel D., and Zhang, Han (2014). “Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews,” MIS Quarterly, 38(2), 539-560.
He, Stephen, and Bond, Samuel D. (2013). “Word-of-Mouth and the Forecasting of Consumption enjoyment,” Journal of Consumer Psychology, 23(4), 464-482.
Bond, Samuel D., Carlson, Kurt, A., and Keeney, Ralph L. (2010). “Improving the Generation of Decision Objectives,” Decision Analysis, 7(3), 238-255.
Bond, Samuel D., Carlson, Kurt A., and Keeney, Ralph L. (2008). “Generating Objectives: Can Decision Makers Articulate What They Want?” Management Science, 54(1), 56-70.
Bond, Samuel D., Bettman, James R., and Luce, Mary F. (2008). “Consumer Judgment from a Dual-systems perspective: Recent Evidence and Emerging Issues.” In N. K. Malhotra (ed.), Review of Marketing Research, Vol. 5, Armonk, NY: M. E. Sharpe.
Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Tanner, Robin J., and Russo, J. Edward (2006). “Information Distortion in the Evaluation of a Single Option,” Organizational Behavior and Human Decision Processes 102(2), 240-254.
Carlson, Kurt C., and Bond, Samuel D. (2006). "Improving Preference Assessment: Limiting the Effects of Context Through Pre-exposure to Attribute Levels,” Management Science, 52(3), 410-421.
Marketing Doctrine: Impetus, Development, and Consequences
Implementing Changes in Marketing Strategy: The Role of Outcome– and Process-Oriented Supervisory Actions
The Threat from Within: Account Managers’ Concern about Opportunism by their Own Team Members
Proactive Postsales Service:When and Why Does It Pay Off?
THE MODERATING INFLUENCE OF FIRM MARKET POWER ON THE TRANSACTION COST ECONOMICS MODEL
The Impact of Simulation Training on Call Center Agent Performance: A Field-Based Investigation
Influence Tactics for Effective Adaptive Selling
Dommer, Swaminathan, and Ahluwalia (2013), “Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands,” Journal of Consumer Research, 40 (4), 657-75.
Dommer and Swaminathan (2013), “Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat,” Journal of Consumer Research, 39 (5), 1034-50.
Robinson, B. Adina, Kapil R. Tuli and Ajay K. Kohli (2015), “Does Brand Licensing Increase a Licensor’s Shareholder Value?,” Management Science, 61 (June), 1436-55.
Bahadir, Cem, Jade DeKinder, and Ajay Kohli (2015), “Marketing an IPO Issuer in Early Stages of the IPO Process,” Journal of the Academy of Marketing Science, 43 (January), 14-31.
Ozturk, O.C., S. Venkataraman and P.K. Chintagunta, "Price Reactions to Rivals' Local Channel Exits," Marketing Science, forthcoming.
Manchanda, Packard and Pattabhiramaiah (2015), "Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community", Marketing Science, Vol. 34, Issue 3, 367-387.